[Reading] ➶ The Long Tail ➬ Chris Anderson – Higo2cam.info

The Long Tail The New York Times Bestseller That Introduced The Business World To A Future That S Already Here Now In Paperback With A New Chapter About Long Tail Marketing And A New Epilogue.Winner Of The Gerald Loeb Award For Best Business Book Of The Year.In The Most Important Business Book Since The Tipping Point, Chris Anderson Shows How The Future Of Commerce And Culture Isn T In Hits, The High Volume Head Of A Traditional Demand Curve, But In What Used To Be Regarded As Misses The Endlessly Long Tail Of That Same Curve. This book is an exploration of how niche markets are on the rise courtesy of better distribution And that s a gross summary Much discussion is given to the rise of the digital world and how it s expanded the marketplace so that there can be a Long Tail Distribution for you statistics nerds out there beyond the major hits, you can continue to sell for example less popular items, and lots of them There are markets within markets.A very conversationally written book, by the editor of Wire This book is an exploration of how niche markets are on the rise courtesy of better distribution And that s a gross summary Much discussion is given to the rise of the digital world and ho I disliked this book for two reasons I do not believe it represents any original ideas and it is, like most business books, horribly verbose Yawn zilla Yawn a saurus rex Avoid.I take issue with the idea that this book even represents a body of original ideas The long tail concept is very cute, but after reading it, I can t stop thinking about the story of Sears Roebuck which Anderson writes about The notion of giving people access to a plethora of products that were heretofore unobtainable I disliked this book for two reasons I do not believe it represents any original ideas and it is, like most business books, horribly verbose Yawn zilla Yawn a saurus rex Avoid.I take issue with the idea that this book even represents a body of original ideas The long tail concept is very cute, but after reading it, I can t stop thinking about the story of Sears Roebuck which Anderson writes about The notion of giving people access to a plethora of products that were heretofore unobtainable has been done before, we re told The conclusion I drew was thatand other businesses like it simply do the same thing for the world today that Sears Roebuck did back then, so that there s still nothing new under the sun Anderson works backward, arguing that Sears Roebuck represented an earlier, similar long tail phenomenon The economics Coada lungofer o perspectiv interesant asupra provoc rilor pe care le ridic digitalizarea, av ntul de neoprit al tehnologiei i dezvoltarea pie elor virtuale n contextul economiei globale Pornind de la principiile clasice ale interac iunii dintre cerere i ofert , Chris Anderson analizeaz cu luciditate modificarea legilor economice i orientarea din ce n ce mai accentuat a consumatorilor i produc torilor spre economiile de ni , folosindu se de exemplul unor proiecte de success ACoada lungofer o perspectiv interesant asupra provoc rilor pe care le ridic digitalizarea, av ntul de neoprit al tehnologiei i dezvoltarea pie elor virtuale n contextul economiei globale Pornind de la principiile clasice ale interac iunii dintre cerere i ofert , Chris Anderson analizeaz cu luciditate modificarea legilor economice i orientare I give upI can t take anyof this horribly boring book My economics textbook keeps my interest better than this, which is extremely sad I m giving it two stars instead of one only because it had a few good tidbits of information regarding the evolution of the music and publishing industries there was some interesting stuff about things such as Myspace and Lulu that I hadn t heard before None the less, this is another book about an idea that probab I heard a clip on this book on NPR back in August and have had wanted to read this book for sometime When I first heard about this book, we were having a conflict with one of our e commerce customers There SKU base kept growing and my boss kept saying they did not control their inventory Well, here is proof positive that they did know what they were doing The book is written by an editor of Wired magazine The basic premise is that with infinite variety and reduced and in many cases zero d I heard a clip on this book on NPR back in August and have had wanted to read this book for sometime When I first heard about this book, we were having a conflict with one of our e commerce customers There SKU base kept growing and my boss kept saying they did not control their inventory Well, here is proof positive that they did know what they were doing The book is written by an editor of Wired magazine The basic premise is that with infinite variety and reduced and in many cases zero distribution costs, the non hits are where the future of profitability in business Basically, you need low distribution production costs democratize production , high amount of content democratize distribution aggregators likeand iTunes , and filters to support decision making Some good quotes, Walmarts shelves are a display case a mile wide and twenty four inches deep At first glance that may look like everything, but in I ve been reading what I like to think of as some business lite books for school, pulling me kicking screaming away from my beloved novels, fictional worlds, and imaginary characters Apparently there is little or no place for novels in business The good news is that these business lite books are, by their very nature, super readable and somewhat interesting They are also again, I guess by their very nature the mo one of the most important guides to the dotcom econ although after a while you might get tired of being told of the same thing over and over again esp Wired readers might find it annoying of being told what they ve discovered a long time ago each of the stories page after page are another nail on the coffin and most of us down here in ANALOG INDONESIA with rolling blackouts wiping out your lifetime of data in seconds can just dream away a must read for non practitioners, and a good conf one of the most important guides to the dotcom econ although after a while you might get tired of being told of the same thing over and over again esp Wired readers might find it annoying of being told what they ve discovered a long time ago each of the stories page after page are another nail on the coffin and most of us down here in ANALOG INDONESIA with rolling blackouts wiping out your lifetime of data in seconds can just dream away a must read for non practitioners, and a good confirmation for us who has an online bookstore But then, in a fully digital life that s analyzed here, scarcity is a thing in the past While scarcity is the center of economy as a discipline So what would happen if scarcity is irrelevant THERE are also two bonus revelations DEATH OF DEWEY, the de Interesting Tidbits Three forces need to create the long tail 1 democratize production give average people the ability to create quality content movies, music, blogs 2 democratize distribution technology to aggregate all the content in a genre , Netflix, iTunes 3 Connect Supply and Demand filters to help people find the niche s they are interested in Google, recommendations, best seller lists One quarter ofs sales come from books outside its top 100,000 titles T Interesting Tidbits Three forces need to create the long tail 1 democratize production give average people the ability to create quality content movies, music, blogs 2 democratize distribution technology to aggregate all the content in a genre , Netflix, iTunes 3 Connect Supply and Demand filters to help people find the niche s they are interested in Google, recommendations, best seller lists One quarter ofs sales come from books outside its top 100,000 titles Thus having a long tail adds 33% to your bottom line Ranking bestsellers across niche s genre s gives little value Filters to rank items must be applied within each niche to become relevant Goodreads could improve here As the number of niche s increases, the ability of people to consumecontent within the genre increases T I ve read this book many years ago and revisited it now in 2018 as a way to see how many or little things have changed This is a book written when quote YouTube was a 6 months old website , and Netflix will some day go into streaming rather than sending movies on DVDs Definitely worth


About the Author: Chris Anderson

Chris Anderson was named in April 2007 to the Time 100, the newsmagazine s list of the 100 men and women whose power, talent or moral example is transforming the world He is Editor in Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007 He is the aut Chris Anderson was named in April 2007 to the Time 100, the newsmagazine s list of the 100 men and women whose power, talent or moral example is transforming the world He is Editor in Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007 He is the author of the New York Times best seller The Long Tail, which is based on an influential 2004 article published in Wired, and runs a blog on the subject at www.thelongtail.com Previously, he was at The Economist, where he served as US Business Editor, Asia Business Editor and Technology Editor He started The Economist s Internet coverage in 1994 and directed its initial web strategy Anderson s media career began at the two premier science journals, Nature and Science, where he served in several editorial capacities Prior to that he was a physics researcher at the Los Alamos National Lab


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